UNITED BISCUITS - COMPANY PROFILE
United Biscuits is one of the largest and oldest multinational biscuit manufacturer in the world
. McVitie'' s is the best known brand all across the globe .Founded in 1948 (U.K) it has
factories in countries like Netherlands , France and Belgium.
United Biscuits (UB) is one of the leading European manufacturer and marketer of biscuits
and snacks foods. UB is jointly owned by investment firms, The Blackstone Group and PAI.
The company's product portfolio includes biscuits, cakes, savory snacks, packaged nuts and
crisps. It operates principally in the U.K. and Europe. UB operates 15 manufacturing factories
located in the U.K., France, Belgium and The Netherlands.
The company’s products are sold under the McVitie’s, Jacob’s, Carr’s, McCoy’s, Hula Hoops,
McVitie’s Jaffa Cakes, KP, Mini Cheddars, go ahead!, Verkade, Sultana, BN, and Delacre
brands. McVitie’s is among the best-known brands in the U.K. It also produces private label
biscuits and snacks for food retailers.
In Southern Europe, UB manufactures and markets biscuits, fruit juice, dry dessert mixes and
tomato products. It exports branded products to 100 countries, through third party
distributors. The company also operates through UB International that provides biscuits and
snacks around the world. Its products are marketed in Canada, USA, Sweden, Greece, Italy,
Portugal, Middle East, Australia, India and Nigeria, under McVitie’s, Fruit & Form, Carr’s,
Delacre and BN brands.
Other Details are
Founded - 1948
HQ - Hayes Park, Hayes End Road, Hayes, , , United Kingdom
Employees - 10,001
COO - Jeff Van der Eems
Chairman - David Fish
Website : http://www.unitedbiscuits.com/