Marketing Plan for your bakery business
TIPS - Marketing plan for small bakery
Why need a Marketing Plan ?
Marketing plan for bakery business would consider following factors such as distribution costs,
production costs, advertising expenses and any expense related to identifying and marketing the
products to the consumers in the targeted markets. Marketing involves identifying, anticipating
and satisfying customer needs. A marketing plan takes the stated aims and objectives and then
puts in place a series of marketing activities to ensure those objectives are achieved .Strategies
as how these plans are going to be communicated or promoted to your end users .
Any business marketing plan of bakery require s to be based on four pillars of marketing
generally known as four P's or 4 P's for bakery
Bakery product manufactured to be of the best quality with local preference for sweet /whole
grain /white bread .Packaging to be selected for consumer convenience such as smaller pack s
Select the product as per the local taste . Different region s have different palate . Try to provide
some niche products which are not available in neighbourhood supermarkets ,mall or retail
Bakery product to be launched in urban areas in initial phase and later to be promoted into
rural areas . To cover major markets and retailers . Local retailers of major colonies . Dealer
can be depute to reach out the retailers .
Bakery product to be priced lower than or equal to market price with higher incentive to
retailers and agent .
Bakery product promotion has to be done mainly through word to mouth and to ensure that its
available to major hyper market and super markets .leaf lets to be distributed in major colonies
Advertise into local dailies then with the increase demand go for national dailies ,magazines
and other print media .Sponsorship of local events like Mela ,fairs , sporting events or school
Other important P is Packaging
Bakery products packaging is also a critical for sale , convenience packaging for consumers
& display shelves in shop are also crucial . More transparent the packaging more would be the
confidence of your customer .
Apart from these basic marketing strategies for bakery you need to be looking out for latest
trends for healthy bakery products such as whole wheat , low fat , low sugar , zero trans fat and
high fibre bakery products.
Word to mouth
Special promotions on occasions/event/holidays/festival