Why MNC s have failed in Indian bakery product market



















,Ceylon Biscuits , Unibic are either launched / trying to launch their products/ or have very ,
Ceylon Biscuits , Unibic are either launched / trying to launch their products/ or have very
negligible presence .
negligible presence .

negligible presence .



The reasons which can be attributed to failure of MNC in bakery Industries can be attributed
to .

  • Jv These companies have tried to enter Indian market through partners .

  • Indian Competition was stiff from very much entrenched players like Britannia and Parle

  • Pricing done by these companies was on the on the premium side hence didn't get
    mass market slice .

  • Recipes which were not palatable to Indian tastes . Even Macdonalds and KFC have
    got Indian variants.



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Why Mnc's have  failed in India
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