Why MNC s have failed in Indian bakery product market
,Ceylon Biscuits , Unibic are either launched / trying to launch their products/ or have very , Ceylon Biscuits , Unibic are either launched / trying to launch their products/ or have very negligible presence . negligible presence .
negligible presence .
The reasons which can be attributed to failure of MNC in bakery Industries can be attributed to .
Jv These companies have tried to enter Indian market through partners .
Indian Competition was stiff from very much entrenched players like Britannia and Parle
Pricing done by these companies was on the on the premium side hence didn't get mass market slice .
Recipes which were not palatable to Indian tastes . Even Macdonalds and KFC have got Indian variants.