NEW PRODUCT   DEVELOPMENT - BAKERY PRODUCTS

MARKETING INPUTS : The first  step  for any new product development comes
from marketing department .The need to produce new product  comes from
inputs from marketing which  from their surveys ,analysis  and consumer
feedbacks or competitors  products suggest  a new product with a new recipe or
packaging . All these inputs are thoroughly examined and then  new recipe is
developed  wih the  helps of R &D  people .


PRODUCT AND PACKAGING SPECIFICATIONS : Products standards are
finalised such as standard recipe , standard baking time , standard size n
shape.Similiarly  primary and secondary packaging are designed  with all
specifications  color ,symbols and labels freezed .



PRODUCT  TRIALS : Once the recipe , shape and size are developed then  
these  are produced  in trial  runs .it could be done either in laboratories or
actuals in plant  .Once the products are  produce these are packed  and sent
to market.


MARKET  FEED BACK:  Products  are placed in particular  market  and sample of feed back are taken for  the new products . It could take
time in weeks and months .Finally if the consumer response are positive  green signal is sent for commercial production .Trial can be taken in
large  section. Packaging  and  transit trials are taken for the  strength  and endurance of secondary packaging  for breakage etc.




COMMERCIAL PRODUCTION :  Once the  new product  gets encouraging response from consumer  then company  launches  mass
commercial production  of the product  with marketing blitz  simaltaneously. The  new product development  process  require s complete
synergies between different  teams from  food tecnologists/plant engineers/production team /procurement /design section .


Every product has it life cycle depending other factors few have life cycle of months and few have life cycles of years .Hence marketing section
has to check that product s which are at their fag end of life cycles are  replaced by   new products

FOLLOWING    CAN  BE  ALTERED /MODIFIED FOR  NEW  PRODUCT  DEVELOPMENT  - BAKERY PRODUCTS

  • SHAPE :  From  rectangular  to triangular /circular/oval/elleptical/hexangonal /sandwiches /enrobed/ etc


  • RECIPE:   Various  flavours  are available ; mango,elaichi,strawberry ,jeera , elaichi ,sweetn sour  etc .


  • SIZE :  Bigger  Or  smaller


  • PACKAGING : From sachet to family packs /pouches / in shrink wrap /overwraps/3piles/2piles
























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