NEW PRODUCT DEVELOPMENT - BAKERY PRODUCTS
MARKETING INPUTS : The first step for any new product development comes
from marketing department .The need to produce new product comes from
inputs from marketing which from their surveys ,analysis and consumer
feedbacks or competitors products suggest a new product with a new recipe or
packaging . All these inputs are thoroughly examined and then new recipe is
developed wih the helps of R &D people .
PRODUCT AND PACKAGING SPECIFICATIONS : Products standards are
finalised such as standard recipe , standard baking time , standard size n
shape.Similiarly primary and secondary packaging are designed with all
specifications color ,symbols and labels freezed .
PRODUCT TRIALS : Once the recipe , shape and size are developed then
these are produced in trial runs .it could be done either in laboratories or
actuals in plant .Once the products are produce these are packed and sent
MARKET FEED BACK: Products are placed in particular market and sample of feed back are taken for the new products . It could take
time in weeks and months .Finally if the consumer response are positive green signal is sent for commercial production .Trial can be taken in
large section. Packaging and transit trials are taken for the strength and endurance of secondary packaging for breakage etc.
COMMERCIAL PRODUCTION : Once the new product gets encouraging response from consumer then company launches mass
commercial production of the product with marketing blitz simaltaneously. The new product development process require s complete
synergies between different teams from food tecnologists/plant engineers/production team /procurement /design section .
Every product has it life cycle depending other factors few have life cycle of months and few have life cycles of years .Hence marketing section
has to check that product s which are at their fag end of life cycles are replaced by new products
FOLLOWING CAN BE ALTERED /MODIFIED FOR NEW PRODUCT DEVELOPMENT - BAKERY PRODUCTS
- SHAPE : From rectangular to triangular /circular/oval/elleptical/hexangonal /sandwiches /enrobed/ etc
- RECIPE: Various flavours are available ; mango,elaichi,strawberry ,jeera , elaichi ,sweetn sour etc .
- PACKAGING : From sachet to family packs /pouches / in shrink wrap /overwraps/3piles/2piles